The Economics of Biophilic Design

  • 8 Jun 2021
  • 11:30 AM - 1:00 PM


Approved for 1.0 Professional Development Credit (PDC) through SHRM and pending approval for Recertification Credit through HRCI


The Economics of Biophilic Design

Program Description

This program will examine the economic argument in favor of biophilic design using case studies from five sectors; workplaces, health care, education, retail and communities. Research from neuroscience and endocrinology show the crucial role that experiencing nature has for our physiological well-being. We will describe the research involving biophilic design and its impact on human health and productivity.

  • Participants will learn what recent science demonstrates regarding human behavioral response to natural environments and stimuli.
  • Participants will learn to recognize biophilic design patterns and elements.
  • Participants will learn how human responses to their environment are measured.
  • Participants will learn how biophilic design profoundly affects the well-being and overall profitability of humans in the modern built environment.
  • Participants will learn economic values assigned to incorporating biophilic design elements into the built environment.


Mike Senneff

Mike Senneff is the Founder + CEO of Natura, a Texas based horticultural services company. Since 1983, Natura has been recognized by industry publications as one of the top 10 interior landscape companies in the USA. The company employs over 100 full-time associates providing horticultural services to over 2500 commercial clients throughout major markets in Texas.

Originally from Southern California, Mike began his horticulture career in 1976 at Ranch Verde Greenhouses in Carlsbad California. In 1981, Mike obtained a degree in Ornamental Horticulture from the California Polytechnic State University in San Luis Obispo. He moved to Texas to become the head grower for Lone Star Nurseries, and later founded Natura in 1983. His educational background and industry experience allow Natura to effectively engage in interiorscape, patioscape, living wall and green roof design, installation, and maintenance with proven expertise.

Mike is currently responsible for the strategic, financial, and operational leadership at Natura. Mike has served on the Board of Directors for the Associated Landscape Contractors of America (ALCA) and now serves as President of Green Plants for Green Buildings (GPGB), an industry association with the purpose of communicating the aesthetic, wellbeing, and economic benefits of nature in the built environment to architects, designers, and influencers throughout the country.

Mike Senneff lives in San Antonio, Texas with his wife Kim. He has four grown-up children and blessed with twelve grandchildren.

Pending Approval for Professional Development Credit (PDC) through SHRM and  for Recertification Credit through HRCI

Meeting 11:30 a.m. to 1:00 p.m.

SAHRMA Member registration - $30
Non-Member registration $40
SAHRMA Student $10


Turkey Roulade

Rolls with butter,

Dessert, freshly brewed iced tea

  and water station

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